Two ideas, one roof
We began as Kwench, building workplace libraries alongside a rewards and recognition platform. Two businesses under one name, sharing a belief that what happens at work is worth investing in.
klib builds reading culture inside companies, communities and families across India. The book is how we do it.
This is how we got here, and what we are trying to do. Because the problem was never finding books — it was keeping attention on them.
We began as Kwench, building workplace libraries alongside a rewards and recognition platform. Two businesses under one name, sharing a belief that what happens at work is worth investing in.
In April, the two ideas went their own way. The rewards business was acquired by O.C. Tanner. The books and the reading stayed, and became klib — with a single focus: the habit that holds them together.
After creating more than three million reading experiences, one pattern stood out. People do not struggle to find books. They struggle to sustain the habit of reading.
In 2026, klib takes a new direction. We are growing beyond the workplace, into communities and families, building reading culture wherever people gather. The belief stays the same. The shelf simply gets wider.
Three convictions hold up everything we make. Attention. Culture. Infrastructure.
Reading is how a mind holds its focus.
Sustained attention is a quiet stand against distraction, shallowness and groupthink.
Slow knowledge compounds faster than quick training ever will.
Mental nourishment does not need a campaign to do its work.
What people read says more than what they report.
Reading behaviour reveals the health of a culture long before the KPIs catch up.
Not in the town hall, but in the quiet hours between everything else.
A habit needs a system, not a launch.
A library is a system that runs quietly in the background, not an event with a launch date.
One reader a month outlasts one workshop a year.
Focus stops leaking to the feed. When deep reading becomes ordinary, deep work follows.
Shared books become shared language. People who read together find more to say to one another.
A fed curiosity keeps asking, long after the working day ends.
For years I watched the same thing happen. Someone falls for a book, finishes it, and then quietly stops. Not for lack of choice. Life is loud, and reading is often the first quiet thing we let go of.
klib began as a way to put books in front of people at work. Somewhere along the way it grew into something larger. We learnt that access was never the hard part. Keeping the habit alive was.
That lesson reshaped how we work. We stopped counting books and started protecting attention. We stopped running campaigns and started building shelves that stay.
Now we are taking it further. Out of the office, into communities and into families. Because a reading habit should not end at the company door. If we can help a colleague, a parent and a child all keep reading, we will have built something worth more than any number on a dashboard.
Thank you for reading this far. It is, after all, the whole point.
Murali Sunderraghavan